Mendocino County’s fishing fleet now has a new identity, North Coast Catch, a new label by the Noyo Harbor District and West Business Development Center. This label identifies locally caught seafood, supporting fishermen and keeping money in the community. The orange tag appears on popular seafood. Seven local markets, including Harvest Market and Ukiah Natural Foods Co-op, have adopted the label. For more information, visit noyoharbordistrict.org/the-seafood.